![]() ![]() “Once I got used to breaking that barrier, I had more fun with it and was a bit more playful.” productions and is now on the show’s West Coast tour. “As time went on and the fan base grew, I definitely got more used to putting my face in a few people’s cameras,” said Natalie Paris, who played Jane Seymour in multiple U.K. ![]() People are paying to see them, and then marketing their show for them.”Ĭlose-up Megasix videos feature actor-audience interactions - another routine “Six” occurrence that would be a rarity in any other show. “They created fan-driven marketing that doesn’t really cost the show any money. And because “Six” casts its royal characters diversely across ethnicities, body types and vocal tones, “the content is continually interesting,” Boffone noted. tours, a United Kingdom and Ireland tour, two ongoing cruise line productions and a staging in Asia, plus a recently wrapped stint in Australia and performances in Canada and Holland starting later this year. “Six” now spans open-ended runs on Broadway and the West End, two concurrent U.S. ![]() Instead, in an industry still dominated by print ads and billboards, the Megasix turned into the most organic, continuous and occasionally intense social media marketing campaign in recent memory - “a form of free publicity that has allowed for a greater amount of visibility and accessibility for the show than most professional theaters can boast,” wrote Samantha Eve Marchiony in her University of Houston master’s thesis. ![]()
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